Build a LinkedIn Profile That Actually Gets You Hired
LinkedIn is the primary tool recruiters use to find and evaluate candidates in 2026. A strong profile works for you 24 hours a day — surfacing you in searches even when you are not actively job hunting.
The Headline: Your Most Important 220 Characters
Your LinkedIn headline appears in search results and notifications. Do not just use your job title. Instead: 'Backend Engineer | Python · Go · AWS | Building scalable fintech systems | Open to Singapore opportunities'. This contains searchable keywords, signals expertise, and communicates intent. Recruiters search by keywords, not job titles.
Profile Photo and Banner
Profiles with professional photos receive 21 times more profile views. The photo should be recent, show your face clearly, have good lighting, and look professional. The banner image behind your profile photo is prime real estate — add a simple graphic reinforcing your professional identity. Most people leave this blank.
The About Section: Tell Your Story
Write in first person and make it sound human. Open with a hook, describe what you do and the value you create, mention key achievements, and end with a call to action: 'I am currently exploring senior engineering roles in Singapore and the UK — feel free to connect.' Use line breaks generously — long paragraphs are not read on mobile.
Skills and Activity
Add your top 10-15 skills explicitly — LinkedIn's algorithm uses skills as a major search signal. Ask 3-5 colleagues for genuine recommendations describing specific projects and outcomes. Posting once or twice a week dramatically increases visibility — sharing a useful article with a brief observation is sufficient. Consistent activity signals engagement in your field.